Already built for Sales & Marketing 101

I spent the last 96 hours building something that could add an extra £100k per month to Sales & Marketing 101 through a live webinar funnel.

I spent the last 96 hours building a way for Sales & Marketing 101 to make an extra £100k per month from the audience it already has, without adding to your week.

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Before the deliverables

Four things I noticed
before I built anything.

01

The problem

Every sale starts in your DMs, one conversation at a time.

You've got 10.7K followers, a brand-new podcast and over a decade of selling behind you. Your 1-1 clients are getting brilliant results, but the only way in is to DM you READY or SCALE, and there's no price anywhere public. So every sale depends on a DM, an audit call and your time one to one, and the ceiling is however many of those you can fit in around your clients.

  • The Art of Selling podcastFree
  • Sales & Marketing 101Sold in DMs
  • 1-1 coaching and sales teamsDM SCALE
  • A guided programme, sold on a callnothing here

Highest price on your page: none listed. And every sale costs you a conversation.

02

Someone who was exactly here

A coach selling 1-1 through her DMs is one move away from selling one-to-many.

It plays out the same way every time. She keeps the audience and keeps the expertise, packages what she already teaches 1-1 into a 12-week programme with a coach reviewing the work, and sells it on a live masterclass instead of one DM and one audit call at a time. The audience stays the same size and her hours don't go up. What changes is how many women she can take on, and how many sales conversations she has to have herself.

BeforeSold 1-1 in DMsone audit call at a time, capped by her hours
AfterOne-to-many, sold on a webinarthe same audience and the same hours

The model, before any names

03

The maths

The same audience, at a price that matches what she's really buying.

The women who follow you aren't buying a sales course. They're buying every future client at their full price, for as long as they run their business. For a coach who's been knocking £100 off every package, fixing that alone pays for a programme inside a year. Five women a month out of 10.7K followers, at £5,000 each, isn't a stretch.

10.7Kfollowers already on your Instagram, before a penny on ads
5 / moenrolments from one live masterclass a month, an assumption we'll check on the call
£25ka month at £5,000 each. The £100k figure is the ads-on version of this.
04

The objection you're already forming

"That sounds like a lot more work." It's built around the calls your clients already take.

With the wedding this month and a baby due in February, the last thing you need is more on your plate. High ticket done badly is more one-to-ones. Done properly it's one 90-minute Hot Seat call a week (recorded, so the weeks you're off still count), a coach reviewing your clients' recorded sales calls, and a team taking the sales calls for you. Roughly the hours you work now, for many times the revenue.

  • 1 × 90 minHot Seat call a week, fixing three real calls live
  • Asynca coach reviews recorded calls, voice notes back in 48 hours
  • 0sales calls taken by you. Your team qualifies and enrols.

So instead of explaining it, I built it. The offer, the webinar, the funnel, the emails and the ads, all below.

See what's built

Here's the whole model,
already built:

The high-ticket offer01
The funnel03
Webinar presentation01
Ad creatives03
Email sequences03

Case studies

Book a call

A 20-minute discovery call. No plan and no price on it, just whether this model is real for Sales & Marketing 101. If it’s real, the plan comes on the second call.

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